Brand Strategies for Business GrowthOct 19, 2020
Does your brand growth strategy need a shakeup? If you’re unsure what direction to head in next, it helps to see what others are up to. In this hyper-connected world with so much noise and competition, branding and marketing have grown dramatically in influence and importance. Startups and mature businesses alike are seeking growth and long-term profitability — and it’s getting harder to come by amidst the clutter. Brands help people distill information, simplify choices, and make decisions.
Find growth and long-term profitability by offering a highly-differentiated product or service. If not, you’ll find yourself in a race to the bottom on price
A well-designed and strategic brand influences just how well (and quickly) your business grows. Please take a look at our top brand strategies for growth!
1. Establish clear business objectives
What are your monetary goals? What are your main services? Do you have clear workflows for onboarding and communicating with clients? You need to know where you’re going and how you’ll get there before moving forward with brand strategy development.
2. Get clear on your target audience
It would be best if you targeted an audience that can evolve with you. Will the people you serve today be interested in what you have to offer next year or in 5 years? Creating relationships with loyal customers now will contribute immensely to your business growth.
3. Pay attention to what your audience is interested in
The first thing that will slow your business down is losing touch with your audience. Spend time where they do. Think about what keeps them up at night. By paying attention to what interests them, you’ll be able to evolve WITH them, instead of losing them to another business that picked up on their needs before you did.
4. Identify your unique value propositions (UVP)
In simpler terms, your unique value propositions are 2–3 ways that you do things differently, or 2–3 benefits you offer that your competitors don’t. If you’re clear on these, you’ll stand out from your competitors and will surpass them too.
5. Create a clear messaging strategy
Some of the fastest-growing businesses had clear, strategic messaging from the start. Think of Apple, who introduced the concept “Think Different” in their 1997 commercial. That slogan is still used today because it resonates with their audience and connects to Apple’s unique value proposition — that they will continue to show up and do things differently.
Your messaging strategy should contain:
- Mission statement
- Unique value propositions
- Ideal client profile
- 2–3 words you want to be described with (approachable, intelligent, engaging, etc.)
- And so much more!
This messaging strategy will take your business growth to the next level. (We offer assistance with messaging if you need it.)
6. Design strategic visuals
After you’ve done the above, you can start to design visuals that align with your UVP, messaging strategy, and target audience. Think about how you can incorporate each of those things into the colors you choose and designs you implement.
7. Build a website that converts
A growing business needs a website that converts. We recommend using storytelling throughout your website. This allows you to make a sale without making a sales pitch.
We specialize in brand strategies for growth, walking you through every step with strategy and in-depth expertise. Let’s talk about your brand strategy. Get in touch here and follow me on LinkedIn for more helpful tips.
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